SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

5 Blog Post Blunders Sabotaging Readership, Rankings, and Revenue

Here’s what you don’t want to happen. You don’t want to write a blog post, publish it, and receive little to no attention. And you definitely don’t want to receive negative attention. After all, you put in a lot of work to create that blog post. You intended to build your audience, help your SEO, …

Neil Patel
Best of 2017: Our top 5 articles in SEO

As we come to the end of 2017, we've decided to take a look back at some of our most-read articles throughout the year. First up is, of course, the bread and

Search Engine Watch
SEO Made Simple: A Step-by-Step Guide

Guess how many blog posts people publish each day. Any ideas? Well, WordPress users alone publish over 2 million posts every day. That comes out to 24 blog posts every second. That means that users published around 216 blog posts while you were reading these five sentences. And that’s only counting WordPress users. If we …

Neil Patel
How to Optimize for Voice Search: 4 Simple SEO Strategies

Voice search is not a fad. It has comfortably crossed the threshold of early adopters. It has gained mileage because it is more convenient for a user to speak with an assistant than to type. The results of voice queries are also faster. Here are a few statistics to prove that voice search is here to stay: …

Neil Patel
8 Data Lies Google Analytics is Telling You (And How to Fix Each One)

Using Google Analytics is a must because it allows you to measure your results efficiently. Or does it? Data is good. Google Analytics makes it quick and easy to get it. You absolutely need Google Analytics to measure your results. There’s no way around it. But did you know that the platform can lie to you …

Neil Patel
The Definitive Guide to Running an SEO Website Audit

You know when you spend time and money working on your site to get it where you want it, but you’re still not seeing the traffic that you want? Or when you’re always left wondering why your competitors have higher Google rankings than you do? The answer to your troubles is an SEO website audit. …

Neil Patel
Facebook kills off news: Publishers panic and try to remember how to do SEO

On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers' posts. Deprived of referral traffic

Search Engine Watch
Improve your website's SEO with these simple strategies

The world's largest startup platform, helping over 1 million startup companies find customers, funding, mentors, and world-class education.

Shane Barker
5 must-dos for SEO beginners

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Aaron Agius #SEO
How the latest Google Analytics updates will benefit marketers

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at

Search Engine Watch
What SEO Spammers Can Teach You About Out-Muscling the Competition

  Imagine you’re searching for something on Google. Maybe it’s about digital marketing or maybe it’s how you can tie your shoes faster. Whatever the case, you want answers and you want them quickly. But, the story doesn’t end so well. You click “enter” and browse through the results. After a moment, you click on …

Neil Patel
SEO trends and Google changes to expect in 2018

Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Search Engine Land
Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and

Search Engine Watch
How site pagination affects SEO - An experiment & exploration

Pagination can seem like a trivial detail, but if you're investing countless hours into producing killer content that falls further and further into obscurity, it's time to take a harder look at this important tool for organizing your website.

Ian Lurie
Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way. Conversions matter. I’m not going to try to convince you in this blog post that you shouldn’t test for conversions or that conversions will magically happen without any work. Here’s what I am going to try and convince you of, however: A focus on …

Neil Patel
What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google. As Google performs more algorithm updates to keep up with user behavior, we’ll start to see major shifts in how we do SEO. What’s the norm or commonplace now might become the next keyword-stuffing …

Neil Patel
How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face is proving the ROI of the marketing activities. Since you’re a marketer, you’re familiar with these challenges. The goal of marketing is to generate traffic, leads, and conversion. And when that isn’t happening, you might …

Neil Patel
Mobile-first indexing in 2018: 3 things SEO professionals should do right now

With 2018 now upon us, there is a need to prepare for the upcoming update to Google's search index to prioritize mobile websites, if you haven't already done so

Search Engine Watch
Conversion Rate Optimization Tips to Boost Conversion (Expert Roundup)

49 experts reveal the best conversion rate optimization tips to boost your conversion rate. Expert roundup of the top CRO experts in the Industry.

Shane Barker
8 Things Website Owners Need To Know About SEO

Struggling to wrap your head around search engine optimization (SEO)? You're not alone. Here are 8 things you need to know.

Shane Barker