SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

What is HTTP/2 and how does it benefit SEO?

HTTP/2 offers a faster, more secure platform for the Internet. How can marketers upgrade, and how does HTTP/2 benefit SEO performance?

Search Engine Watch
7 Essential HTML Tags that Separate SEO Pros from the Rookies

For many websites, a #1 ranking is the best thing that’s ever happened to them. Let me tell you a little story. A company built a website. It was just another website in the crowded online world. It was one of the millions of results crammed within these numbers. Sadly, that poor, lonely website wasn’t anything …

Neil Patel
The SEO ‘do more with less’ cookbook

How do you get the most out of your SEO program with limited resources? Bobby Lyons outlines his strategy for using analytics data to find areas of the site that, if improved, could drive additional revenue for the business.

Search Engine Land
The four pillars of an effective SEO strategy

Search engine optimization (SEO) can be complex, but Marcus Miller simplifies it by breaking down its key elements into four main categories.

Search Engine Land
8 Tips for Using SEO to Improve Content Marketing

Marketers can use SEO to better understand the customer journey and create content that maps to it. Here are eight tips for using SEO to improve content marketing.

NewsCred
13 outdated SEO tactics that should terrify you

In the spirit of Halloween, Jeremy Knauff shares some frighteningly outdated SEO tactics that simply won't die!

Search Engine Land
Who are the best SEO influencers and resources to follow?

The SEO industry has spawned a vast array of influencers, dispensing invaluable insights that businesses can apply to their own strategies. With luminaries like

Search Engine Watch
Why it's necessary to align your architecture and search strategy

As a society, we have been conditioned with the age-old saying “Build it and they shall come”. However, does this hold true for the digital world and your

Search Engine Watch
Ideas for creating a great 404 page

Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush -

Search Engine Watch
How Pillar Pages Will Help Your Search Engine Rankings

Uh oh. People are talking about pillar pages again. It might be a digital conversation with that marketer friend of yours who loves bringing up topics that he knows you’re unfamiliar with. Or it might be an in-person discussion, and you’ve quietly pulled out your phone to look up the topic of the conversation. Whatever the …

Neil Patel
An in-depth guide to Google ranking factors

Last year, our intrepid editor Christopher Ratcliff wrote a ten-part series examining a number of important Google ranking factors in detail. This guide will

Search Engine Watch
Top 44 SEO Experts Share How to Assess if Backlinks Should be Disavowed

Knowing how to disavow backlinks, and knowing which backlinks to disavow, takes years of experience. So we asked the best SEO Experts for advice..

Shane Barker
59 Experts Discuss Key SEO Metrics to Measure ROI (SEO Dashboard Template Inside)

I asked 59 SEO experts from companies like SEER Interactive and Cars.com what metrics they use to measure SEO ROI, and built a custom reporting dashboard..

Shane Barker
5 steps to making your content smarter

The convergence of SEO and content has been a driving force in marketing for the past few years. A recent survey conducted by BrightEdge found that 97% of

Search Engine Watch
An Insider's Guide to Using Google's Search Console to Fix Your Site

Optimizing your site for conversions and leads is one of the best investments you can make in your business. Having a website that runs smoothly and generates conversions can be a business lifesaver. But it’s not that easy. Conversions don’t just happen on their own. Thankfully, Google has free tools that can help you address what …

Neil Patel
Search engine trends shift, so here's what you need to know before you review your SEO strategy for 2018.

As the year comes to a close, it’s time for businesses to get their SEO ready for 2018 search trends. New technologies and a renewed focus on certain areas by search engines are creating a new set of imperatives for brand SEO managers. Here’s a look at where marketing managers should direct their focus. Voice …

Liz Alton, Writer
SEO Round-up: the best articles of 2017

Search engine optimisation is constantly changing and evolving; because of this, it’s difficult to stay on top of your SEO and make sure you’re using the right tactics and methods. That’s why I thought I’d put together this round-up of articles and guides: the best articles being shared this year, with the best tips – both for beginners and for those with experience. Read on for the SEO round-up: the best articles of 2017.

Shane Barker
How to optimize images for SEO

There are many ways to make your articles easier to read on the web - lots of paragraph breaks, short snappy sentences, headings, sub-headings, Gifs of Kanye

Search Engine Watch
Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it's time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search

Search Engine Watch
WordPress SEO Checklist: Best Tips for 2017

Some people say that SEO is dead now as they find SEO technics and hacks, which they are used to, to be outdated and not bringing the results they used to bring some 3 or 5 years back. Does this really mean that SEO is dead and you can cast it aside? Actually, no.

Adryenn Ashley