SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

Why Backlink Building is the Missing SEO Strategy for Businesses​​

High quality, relevant backlinks are one of the top ranking factors, and most small business aren’t even building links. Read more about backlink building.

Shane Barker
Amazon SEO: A guide to improving your rankings on Amazon

If you are looking for a launching pad for your products that your target audience likes and finds useful, Amazon is it. To get the most from your listings on

Search Engine Watch
Mobile SEO: The 3 areas that really matter for SEO performance

Mobile SEO is distinct from its desktop counterpart in significant - sometimes very subtle - ways. As mobile usage continues to grow, user behaviors and

Search Engine Watch
9 Tips for Ranking in Google's Featured Snippets

Obtaining traffic from Google means that you’ve got to keep up with all of Google’s features all of the time. If you haven’t noticed, Google constantly changes their features. And you’ve got to know exactly how they work so that you can rank for them. You also have to keep an eye on competitors. Google …

Neil Patel
The ultimate guide to choosing keywords for ROI

Keyword research is not easy. Every SEO has done it, but few will ever master it completely. In this guide we go beyond raw search volume data to metrics that...

Search Engine Watch
Top 20 Local SEO Tips to Boost Your Local Search Rankings in 2017

This post will help all those who are looking for best local SEO tips to help their local business website rank higher in 2017.

Shane Barker
What the SERPs Will Look Like in 2018

Google is constantly updating their algorithms and platform. In fact, Moz found that they make updates to their basic algorithm more than 500 times each year. Google’s search engine results pages (SERPs) are changing dramatically. With the constant additions of new features like rich snippets and the knowledge graph, you can expect that Google is heading in a …

Neil Patel
An Inside Look at the Best SEO Strategy You’re Not Using: Second-Tier Link Building

All SEO experts know the power of link building. It’s no secret that including links on your website, asking other sites for links to your pages, and creating content that is worthy of the powerful control+K helps your domain authority and SEO. But is that all you can do? What about those of you who are looking …

Neil Patel
6 Best Practices on Writing a Search-Engine-Optimized Meta Description that Works!

Tweet You’re not new to SEO, so you probably already know that meta descriptions are crucial for your ranking. With a well-written meta description, you can get more people to click on your link, which translates into a higher click-through […]

Shane Barker
“Why ‘SEO Keywords’ don’t matter and what to do instead”

Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this: When I hear this I cringe, but it’s understandable. SEO can seem like…

AJ Ghergich
Here's How to Spy on Your Competitor's Backlinks to Steal Their Hard Work

Backlinks are a necessary asset in the digital marketing industry. Everybody needs them, but nobody wants to put in the real work to get them. They can boost your rankings and give your website better strength to rank on Google. But getting backlinks from reputable sources isn’t easy. You can’t just get your site linked on …

Neil Patel
How to create a kickass link-building strategy for local SEO

According to the 2017 Local Search Ranking Factors, inbound links are the most important ranking signal. At Brighton SEO last Friday, master of local SEO Greg

Search Engine Watch
Beyond Google Analytics: 10 SEO analytics and reporting tools

Analytics and reporting are a critical part of any SEO campaign, and while Google Analytics is a great place to start, it most certainly shouldn't be where you

Search Engine Watch
Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

Thanks to Google Analytics, we have all the data necessary to formulate a successful SEO campaign and measure its impact. If you aren't already using custom

Search Engine Watch
How RankBrain Works (And Why You Need to Jump On)

It seems like every other week we see the following headline: SEO is finished! SEO is dead. I’ve read a few of those articles in the past few weeks alone and countless times over the past few years. But why? What’s causing people to think that SEO is dead? Well, one reason is the fact …

Neil Patel
How to Prioritize SEO Tasks [+Worksheet]

Five tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.

AJ Ghergich
Top 16 Most Effective Search Engine Optimization Tips

Save time and money with the 16 most effective search engine optimization tips from the experts. SEO is one of the biggest challenges of digital marketing

Shane Barker
How to Optimize Your On-Page Signals for LocalSearch

Want to rank your site for local search results? Get tips on how to use on-page SEO signals to rank your local business higher in the search engines.

Shane Barker
How to Use Content Marketing to Improve Your Local Search Ranking

Using content marketing to boost your local search rankings is not new, but there’s always room for improvement. Fresh perspectives on ranking locally.

Shane Barker
How I Built 826 Backlinks to a Single Article in 8 Weeks

No matter how much SEO evolves, backlinks remain the primary “currency” for Google when ranking websites. In fact, a November ...

Aaron Agius #SEO