SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

7 Sneaky SEO Tricks You Can Learn From CRO Pros

Ultimately, you want people to convert. You don’t want them to find your website and bounce. And you definitely don’t want them to click to your landing page, read the copy, and leave because it wasn’t convincing. More than anything, though, you don’t want your target market to go to the competition because they can’t …

Neil Patel
Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content

Tons of posts generated everyday, you should be thinking of creating not just good unique content, but content that will stand out from the crowd.

Shane Barker
A 10-Point Link Building Cheat Sheet

Link building can be a real pain. Your marketing friends and online publications constantly remind you that you need to be building backlinks, internal links, and second-tier links with the correct anchor text. Not just that, but you’re also supposed to guest blog and write testimonials to generate those backlinks. You also need to create …

Neil Patel
Local SEO is Dying. Here’s 14 Ways to Resurrect It

Back in 2014, Google’s Pigeon algorithm update marked the beginning of a crackdown on local SEO. They slashed the local pack to three listings. They weakened the relevance of directory links. They shifted and shrank targeted geographic regions. And that was just the beginning. Over the past few years, Google has been making it easier for …

Neil Patel
8 Simple Yet Effective SEO Hacks Inside Google Analytics

You probably think that Google Analytics has lost its value because they’ve stripped away valuable keyword data. But Google Analytics is still one of the best SEO measurement tools out there. You can get tons of actionable data from the platform at your fingertips in just a matter of minutes. And you can use this data …

Neil Patel
How to Give Your Old Content a Face Lift to Bring Rankings Back from the Dead

Some content on your site performs really well. It probably garners tons of qualified traffic and has a great conversion rate. But it’s just sitting there wasting away, even though it has already proven its worth. And then you have some content underperforming. But all hope isn’t lost. You can revive it with a few …

Neil Patel
7 Advanced Excel Hacks That Every SEO Ought to Use

Excel is a way of life for many marketers. Whether it’s used for analyzing survey data or calculating sales data, at some point, you’re probably going to open an Excel doc. The thing about Excel, or any spreadsheet software, is that there are a plethora of functions. This means there are plenty of ways to …

Neil Patel
'Dark Traffic' is Stealing Your Data (Here's How to Rescue It)

Everyone says they’re data-driven. But are they, really? Because here’s the thing: You’re only truly data-driven if you’re making decisions based on accurate data. And that’s exactly the problem. Because in most cases I see, a company’s data is inaccurate. It seems OK on the surface. At first, it doesn’t raise any red flags. However, …

Neil Patel
The 2018 guide to rich results in search

Rich results are the search results which have a little extra panache, in which Google displays more information about the result rather than just the

Search Engine Watch
Reading: Technical SEO Basics That Drive Revenue

Getting technical aspect of SEO right can be rewarding and have a significant impact to your bottom line. We deindexed 80% of indexed pages and saw great success.

AJ Kohn
Making website speed and performance part of your SEO routine

Monitoring webpage performance is key to avoiding setbacks when algorithms change. Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates.

Search Engine Land
Alexa, How Do I Optimize for Voice Search? The Future of SEO You Need To Worry About

The four steps in voice search optimization include: 1. Employing SEO best practices 2. Developing FAQs 3.Thinking in snippets [...]

Shane Barker
91 Expert SEO Tips to Drive Traffic on Your Website

Are you up to date with the latest search engine (SEO) tips? If your answer is no, that’s a HUGE problem. Our 91 SEO experts have shared their favorite SEO tips and strategies to build website traffic in 2018. Some of our experts have taken their own unique approach to building traffic for the website.

AJ Ghergich
How to check your Domain Authority: 4 tools to use

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for

Search Engine Watch
The Essential SEO Website Launch Checklist

Are you about to launch a new website? Before you take the site live, review our essential seo website launch checklist to avoid any SEO catastrophes

13 SEO Myths That Are Probably Killing Your Ranks

SEO can make you or break you, depending on how you’re using it. Here’s an idea of what you should stay away off, the black list of SEO myths.

Shane Barker
Does “search satisfaction” matter more than click-through rate in SEO?

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks - and search is no exception

Search Engine Watch
Citation Management Tools – What Do Local SEOs Prefer? (Poll)

Managing citations needs no introduction for local seo professionals. We conducted a poll on Twitter to find out the most preferred citation tools.

Shane Barker
SEO-Friendly Site Migration Checklist

Website migrations require quite a bit of due diligence and can lead to hours (if not days or weeks, sometimes even months) of headaches and lost traffic and revenue if not done properly and with adequate planning. Having been involved with countless site migrations, I’ve learned far more from the problematic migrations than ...

Shane Barker
How to check your Domain Authority: 4 tools to use

Domain Authority (DA) is a metric that serves as a handy heuristic in the SEO industry. Put simply, it provides insight into how likely a site is to rank for specific keywords, based on the SEO authority it holds. There are numerous tools that can help us arrive at these useful scores.

Search Engine Watch