SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

5 SEO Strategies Your Competitors Are Using (That You Should to Steal)

Do you feel overwhelmed by how quickly your competition moves through Google’s rankings? It can be easy to compare yourself to your competitors but don’t despair. There are ways to learn from what your competition is getting right, especially when it comes to receiving more search traffic. Take a page from their playbooks, and you …

Aaron Agius #SEO
Ultimate Guide to REAL Blogger Outreach for SEO and ORM

What is Blogger Outreach? Blogger outreach is a trending buzzword that when done correctly can be an effective link building strategy. When done wrong, it can lead to a penalty. Take heed of these tips, strategies and warnings before starting a blogger outreach campaign. Before embarking on a blogger outreach strategy it’s important to identify a

Shane Barker
Google revamps its SEO Starter Guide

This is the first update of the SEO starter guide in several years.

Search Engine Land
Launching a new website: Your SEO Checklist

Hovering your finger over the big red "launch" button for your new website? Hold off for just a second. From a keyword-to-URL content map to sweeping for crawl errors to setting up proper tracking, today's Whiteboard Friday covers 5 boxes you need to check off before finally setting your site live.

Shane Barker
The Best SEO Freelance Websites: 11 experts share their honest opinion

Don't fail the same way & check the best SEO freelance websites that according to SEO gurus can be a lifesaver. Never again waste your time with freelancers

Shane Barker
101 Ecommerce SEO Tips (That Actually Work)

Getting your store more organic traffic can make a huge difference in your sales. Bringing in more sales without risking your money on advertising can be a great way to build your e-commerce empire. While that all sounds amazing, it’s easier said than done. You can’t do any of that without powerful SEO for your …

Neil Patel
The Right Way To Use SEO Keywords In Your Company Blog

One way to add SEO value to your written content is to include keywords. This is one of the oldest practices in all of digital marketing, yet also one of the least understood. There have been

John Hall
Content Marketing and SEO: How to Build Links in 2️⃣0️⃣1️⃣8️⃣

Content marketing and distribution aspects that play a key role in link building process and help the writer to get more backlinks.

SEMrush
How to Use Guest Posting to Effectively Boost Your SEO

Strong SEO requires strong content, and one of the best ways to boost your SEO is to extend your content's reach by contributing to high-authority sites.

Influence & Co.
101 E-commerce SEO Tips (That Actually Work)

Getting your store more organic traffic can make a huge difference in your sales. Bringing in more sales without risking your money on advertising can be a great way to build your e-commerce empire. While that all sounds amazing, it’s easier said than done. You can’t do any of that without powerful SEO for your …

Neil Patel
The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch

Nothing moves quite as fast as the digital marketing world. Every year, and sometimes every week, there seems to be a new invention or iteration that’s changing the landscape marketers have grown accustomed to. One year, the rage was blog content. Then, it was video content. And now, it’s live video. But that’s just one …

Neil Patel
How topic modeling can strengthen your SEO and Content Marketing strategy

Learn what topic modeling is, how to do it yourself, and how it can inform content creation to outperform your SEO competition – Content Marketing Institute

Content Marketing
Google Extends Search Results Snippets To Max 320 Characters

Google has officially extended the search results snippets to a maximum character length of 320 characters...

Dionisios Favatas
5 SEO Formulas That'll Kickstart Your Rankings

So, you want to kickstart your rankings? Well, it’s hard to blame you. Few things in the marketing world are as enticing as the prospect of generating traffic, leads, and sales passively. Who doesn’t want to sit back, do nothing, and make money? That’s right: no one. And the lucrativeness that SEO promises is no secret. …

Neil Patel
How to Use Twitter to Skyrocket Your Search Engine Rankings

Twitter is absolutely massive, making it a great platform for advertising products and services or sharing your content. If you aren’t using Twitter to boost your brand in 2017, you’re seriously missing out. According to Statista, Twitter has amassed 330 million active monthly users in just ten years. But there’s a bigger value to building …

Neil Patel
The 80/20 Guide to Keyword Research Without a Opening Single Spreadsheet

There is no doubt about the importance of keyword research even in today’s search engine landscape. Targeting keywords can have a big impact on your search engine optimization and organic traffic. But it’s also time-consuming, painful, and often futile. You could find yourself wasting hours upon hours trying to find the right long-tail keywords to target. …

Neil Patel
What Matters More: Backlink Quality or Quantity?

In one corner stands backlink quality. Marketers everywhere are arguing that all you need to worry about to improve your rankings is the quality of the backlinks you’re generating. There’s no need to worry about the number of backlinks so long as the ones you generate are from high domain authority websites. But are they …

Neil Patel
SEO & MachineLearning: Adapting To Google's New Realities

Machine learning has been on the horizon for a couple of years, but only a few SEO professionals have been paying close attention. As time goes on, however, SEOs who choose to turn a blind eye to machine learning will definitely be left behind.

STPI
How to Drive Search Engine Traffic

Learn 4 ways to drive search engine traffic to your website or content and how search engine optimization is more effective then paid search marketing.

Millions 🏌🏽
Large-Scale Study: How to Rank for Featured Snippets in 2018

80 million keywords and 1.6 million featured snippets were analyzed. Get all the SEO takeaways and download the raw data with no signup required.

AJ Ghergich