SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

How to Get the Most SERP Clicks Without Ranking at the Top of the Page

What makes a search result click-worthy? Or let me phrase it this way: What would make someone want to click on your content? One answer that I tend to hear a lot relates to page rank. “If I were higher up on Google’s SERPs I’d get more clicks!” While this is partly true, it’s not the …

Neil Patel
How to grow your local business with on-site optimization: The Guide for On-Site Local SEO

Can you imagine becoming an on-site local SEO master with just one article like the one you’re about to read right now?

Shane Barker
The Ultimate Guide to SEO for Beginners

Search engine optimisation is a concept that seems very complicated at first glance. But the truth is, even if you have no experience with SEO, there is still a lot that you can do that will help you improve your search engine ranking. In this ultimate guide to SEO, I’ll provide you with all the information you need to properly optimise your website. What is SEO and why do I need to do it? SEO is a marketing technique that helps you improve your visibility and ranking on search engines organically. So, put simply, it’s what you need to do

Shane Barker
'How Does Duplicate Content Hurt My Website SEO?' - Ask A Digital Marketer

On this episode of Ask A Digital Marketer, Jeff Ferguson, CEO of Fang Digital Marketing answers the content marketing and SEO question, how does duplicate co...

Shane Barker
Can You Reuse Old Content on socialmedia to Promote Your Business? - Ask A Digital Marketer

On this episode of Ask A Digital Marketer, Jeff Ferguson, CEO of Fang Digital Marketing answers the content marketing question, can you reuse old content on ...

Shane Barker
How to Test SEO Strategies - 7 + Ways

How to Test SEO Strategies – 7 Ways + Bonus! “SEO is dead.” That’s a frequent statement from people whose SEO strategies are indeed dead. For your SEO to be effective, you need to understand what is actually working. You can two that in one of two ways. Listen to experts regurgitate the same nonsense

Shane Barker
Round Up: What Advice Would’ve Changed Your SEO or PPC Career?

Hey there! I’m Eugenia, the SEO / PPC Implementation Specialist at Delta Growth. You could say that I’m a little new to the wonderful world of digital marketing. 🙂 So I wanted to reach out to some of the industry...

Shane Barker
67 Experts Rank Best LinkBuilding Tools for 2018 (with Category Leaderboards)

I reached out to 67 experts to find out which tools they use for backlink analysis, link prospecting, finding contact info, outreach and link tracking.

Shane Barker
Make sure your ecommerce platform supports these 5 SEO features, by Ann Smarty

When choosing an ecommerce platform to power your online store, it's important to consider search engine optimization (SEO) features in your decision-making

Search Engine Watch
SEO Tips: How to Write Content for People and Optimize for Google

How to write content for people and optimize for Google. Tips on how to write content that appeals to readers and get's ranked in search engines.

Shane Barker
Root Domains, C-Blocks, and 10 Other Advanced Link Metrics the Pros Use Daily

You are most likely familiar with the power of link building. You know how much it can impact your SEO and your SERP rankings. That’s no secret. But what you might not be familiar with are the specific metrics you should use to determine whether or not your link-building strategy is successful. A great link-building strategy will improve your …

Neil Patel
Mastering Title Tags: The Little-Known Reason Your Ranking Pages Don’t Get Clicks

It’s a blogger’s worst nightmare. You write a top-notch piece of content, publish it, promote it, and wait for traffic to pour in. But over the coming days, you find that your masterpiece has gotten far fewer clicks than it deserves. All of that works seems to have been for nothing! Here’s the critical and …

Neil Patel
9 Evergreen Link Building Tactics that Will Never Go Out of Style

Link building is the process of collecting or “earning” links for your website from other external web pages. Building high-quality links is more important now than it’s ever been. According to Moz research, link building accounted for 14.83% of all search ranking factors in 2015. Since then, that number has increased to 17.31%. That means …

Neil Patel
7 Fatal SEO Mistakes That Destroy Your SEO Program

Are you getting what you want from your SEO program? If not, these SEO mistakes could be the reason why you're missing out on traffic, leads and sales.

Aaron Agius #SEO
How much should you be paying for SEO services?

The price associated with an SEO campaign can be determined by a significant amount of factors: what work has been conducted previously?

Search Engine Watch
How to use Google Trends for SEO

Google Trends contains a gold mine of data for SEOs. With the addition of YouTube and image search data, that is truer than ever before.

Search Engine Watch
How to Get High Quality Backlinks Fast (using a little known method)

Seems like I get emails every day from people who are trying to figure how to get high quality backlinks to their websites. They want to increase their organic traffic but end up giving up because the whole process is so confusing and can get overwhelming. Analysis paralysis, anyone?

Shane Barker
SEO in 2018: Optimizing for voice search

Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they're looking for when they're asking for it by voice.

Search Engine Land
Google Just Updated Their Featured Snippets and Knowledge Panels: What You Need To Know

Featured Snippets and Knowledge Panels just got updated! Here's what you need to know.

Shane Barker
Check out this new Chrome extension for testing and reviewing sitemaps

Tools to test and validate your sitemap.

Jon Henshaw