SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

Google and Facebook to Account for Half of UK Digital Ad Spend in 2015

For the first time next year, Google and Facebook combined will grab over half of spending on digital ad formats in the UK, according to eMarketer estimates. The two companies' hold on the UK digital display market is almost equally as strong as thei

Rod P., BHIVE Labs
13 SEO Mistakes That Are Easy To Make (And How To Correct Them)

Online marketers spend a lot of time demystifying SEO. As the technology continue to advance, what you might know a year ago may no longer apply today.

Jeff Sheehan
How Content Marketing, SEO, and Social Media Work Together

Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony....

Glen Gilmore #SocBiz
16 Things You Need to Know About SEO In Order to Survive Online

Optimising your website to appear higher on Google is no easy task! There are hundreds of factors that determine your position and even more terms and phrases you won’t know the meaning of that you...

Red Website Design
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Alway

Search Engine Land
Want your content to be found on the web? Keep these SEO tips in mind when writing PR materials

Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.

PR News
Is social media necessary to get good search engine rankings? The answer is yes!

Social media is the real-time pulse of what we like, love, and loath. Search engines want to measure this in order to make rankings more relevant.

SearchEngine Journal
3 Simple Powerful Reasons Google+ is Good for Your Business

Google+ is a new face of social media and is the key and core to Google's web strategy and business. When it was announced almost everyone said "not another social network", but 12 months later it has rapidly increased in popularity in the social media universe and it has now passed 250 million users.

Jeff Bullas
The Good, the Bad, and the Ugly of SEO

SEO is a billion dollar industry; black hat SEOs get you in trouble with Google and white hat SEOs get you out of trouble.

Aleyda Solis on SEO in a multi-device world

Aleyda Solis is a well known International SEO consultant, blogger and speaker.

Weekend Review: Learning SEO From Google Employees

What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse's mouth.

Search Engine Land
SEO Trends For 2015: What’s Coming Next

What’s the difference between business predictions and horoscopes?

Jeff Sheehan
25 Link Building Tactics That Do Not Work

I help tons of startups online. �I see so many of them link building without a clue of what to do. �When it comes to link-building, you need to know the good parts of it from the bad. Knowing what not to do can sometimes�be more helpful than learning what [...]

10 Simple Tips to Take Advantage of Google+ for SEO

Google+ is arguably the most powerful social media platform for you and your business. With 343 million active users as of January 2013, Google+ is the second most popular Social Media Platform, second only to Facebook.

Kim Garst ツ
21 Social Media Tools and Technology Tips that will Make your Day

It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need to be successful but not the only ingredient. Here are 21 tools to make your blog and website rock!

Jeff Bullas
Meta descriptions get short shrift because wellwritten descriptions won’t help your site rank. Or will they?

I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmasters...

Search Engine Land
8 Reasons to Combine Social Media and SEO [Infographic]

8 Reasons to Combine Social Media and SEO [INFOGRAPHIC]

Glen Gilmore #SocBiz
3 Common Challenges Facing All SEO Managers

Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munr

Search Engine Land
How to SEO in 2015; Back to the basics!

Check out our very favorable dissections of the current search engine market, conducive to doing SEO in 2015 most effectively using some classic tricks.

Katie Kowalsky
5 Questions to Ask When Writing Content

The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking. So before we start writing our next piece of copy we better stop and ask ourselves some questions.

Jeff Bullas