For the first time next year, Google and Facebook combined will grab over half of spending on digital ad formats in the UK, according to eMarketer estimates. The two companies' hold on the UK digital display market is almost equally as strong as thei
Online marketers spend a lot of time demystifying SEO. As the technology continue to advance, what you might know a year ago may no longer apply today.
Content marketing, SEO, and social media should work together synergistically. Each should be its own instrument, working together to create a perfect harmony....
Optimising your website to appear higher on Google is no easy task! There are hundreds of factors that determine your position and even more terms and phrases you won’t know the meaning of that you...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Alway
Landing at the top of search results is key to the success of your brand, and good PR writing can help get you there.
Social media is the real-time pulse of what we like, love, and loath. Search engines want to measure this in order to make rankings more relevant.
Google+ is a new face of social media and is the key and core to Google's web strategy and business. When it was announced almost everyone said "not another social network", but 12 months later it has rapidly increased in popularity in the social media universe and it has now passed 250 million users.
SEO is a billion dollar industry; black hat SEOs get you in trouble with Google and white hat SEOs get you out of trouble.
Aleyda Solis is a well known International SEO consultant, blogger and speaker.
What do local marketers really need to know about SEO? Columnist Chris Marentis discusses some tips that come straight from the horse's mouth.
What’s the difference between business predictions and horoscopes?
I help tons of startups online. �I see so many of them link building without a clue of what to do. �When it comes to link-building, you need to know the good parts of it from the bad. Knowing what not to do can sometimes�be more helpful than learning what [...]
Google+ is arguably the most powerful social media platform for you and your business. With 343 million active users as of January 2013, Google+ is the second most popular Social Media Platform, second only to Facebook.
It’s hard to argue that social media tools and technology is not an important part of your social media strategy. It’s one of many ingredients you need to be successful but not the only ingredient. Here are 21 tools to make your blog and website rock!
I feel sorry for meta descriptions. Google has long held that meta descriptions do not impact search engine rankings. From a 2007 post on the Google Webmasters...
8 Reasons to Combine Social Media and SEO [INFOGRAPHIC]
Anyone managing an SEO program, either in-house or for a client, knows there are a multitude of challenges. In fact, at SMX East back in October, Mark Munr
Check out our very favorable dissections of the current search engine market, conducive to doing SEO in 2015 most effectively using some classic tricks.
The web was dominated for a decade by two key elements. Search engines and content. Then social media turned up. Content creation on a smarter and social web requires intelligent and creative thinking. So before we start writing our next piece of copy we better stop and ask ourselves some questions.