SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

SEO trends for 2015: what does the future hold?

We’re about to leave 2014 behind us and fly headlong into 2015, so it’s a good time to get the crystal ball out and predict what the next 12 months will bring for search.

Detailed Guide: The Ultimate On-Page SEO Factors

With Google constantly changing their algorithm, it is essential to understand what on-page SEO factors Google looks for. Your answers are here!

Shane Barker
How to Avoid the Unrealistic Expectations SEOs Often Create

Making promises about SEO results too often leads to broken dreams and shredded contracts. In today's Whiteboard Friday, Rand shows us how to set expectations that lead to excitement but help prevent costly misunderstandings.

Bill Ross
6 Ways Social Media Affects Your Google Rankings

As technology progresses and the Internet becomes an increasingly complex and crowded place, it's easy to get lost in the noise.

Chuck Aikens
Top SEO Myths, Debunked by 27 Experts

I know what you're thinking. "Really? Another SEO myths post?"Here's why this post matters.After doing some digging, I realized that while there are tons of posts about SEO myths, nobody

Glen Gilmore #SocBiz
What key trends will shape 2015 SEO strategies?

What key search engine optimization (SEO) trends will matter most to brands in 2015? 45 top SEO experts share their insights and predictions.

SearchEngine Journal
How To Do a Content Audit Step-by-Step

Most marketers have heard about the importance of content audits but aren't sure where to start. This post walks you through every step.

Chuck Aikens
Do you write quality content just for SEO? Shouldn't you write quality content anyway?

There's been many changes to SEO tactics over the past several years. SEO techniques include those practices that web content writers use to boost the chances their website or blog will be easily found by searchers. Over the past couple of years we've seen a shift away from the focus on including specific keywords in our content and more of a focus on the actual content we're pushing out.

Social Media Today
How to Structure a Perfect SEO Optimized Page

With Google looking at over 200 factors when ranking a website, how do you know which ones to focus on? ...

Chuck Aikens
The 4 Hardest Parts Of SEO

What are the most challenging parts of working in search engine optimization? Columnist Eric Enge shares his thoughts.

Search Engine Land
The Future of Google’s Search Algorithm: Refinement Vs. Overhaul

Does it make more sense for Google to completely change its search algorithm, or to further refine the signals it uses?

10 Things Learned About SEO in 2014

Casie Gillette looks back on the year and tells us what she learned about SEO in 2014.

Nick Royle
Will Holiday Gift-Givers Use Mobile In-Store Payments?

Mobile in-store payments may see some action this holiday season—and beyond—as the idea of paying with a mobile device instead of cash or credit becomes more acceptable among consumers.

Rod P., BHIVE Labs
Google’s Latest Algorithm Update Promotes Mobile-Friendly Searching

Websites that do not embrace mobile-friendly practices will suffer the dreaded demotion of their sites in Google’s index.

Brandon Moore
Check out these popular SEO and online marketing blogs. The best internet marketing ideas!

Popular SEO Blogs. Get the SEO wisdom from these great internet marketing blogs.

Stewart Harding
Are you good at SEO and online marketing? The best SEO and internet marketing courses

Best SEO courses. Internet Marketing courses and Social Media courses! The most effective online courses that will make you the master of SEO, IM and SMM!

Stewart Harding
SearchCap VP To Host Livestream, 2015 SEO Predictions & Google’s Santa Tracker Card

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords VP To Host

Search Engine Land
The Decade Is Half-Over: Where SEO Has Been & Where It’s Going

Columnist Tom Schmitz takes an in-depth look at how SEO has changed over the past 5 years, complete with insights, observations and predictions for the future.

Search Engine Land
New report predicts US marketers will spend more on PPC ads & SEO for mobile than desktop

Starting next year, marketers in the U.S. will spend more on mobile search -- both PPC ads and SEO -- than on desktop, according to a new report from digi

Search Engine Land
Mobile Search Will Surpass Desktop in 2015

2015 will see mobile search reach the tipping point as the majority of spend, organic traffic and paid clicks comes from smartphones and tablets—surpassing traditional desktop/laptop search activity. According to a new eMarketer report, the ubi

Rod P., BHIVE Labs