SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

12 SEO tips for large ecommerce websites

With more pages than you can even get your head around and issues like product variants, complex filtering systems and expired products, SEO for ecommerce sites

Search Engine Watch
6 common international SEO fails and how to avoid them

If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your

Search Engine Watch
How to get backlinks without being a beggar

When you’re thinking of your link building strategies, keep these 14 in mind and try any or all of them. Use this infographic as a handy reference.

Shane Barker
How to plan and create evergreen content for SEO

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen

Search Engine Watch
Getting PPC Traffic But Few Conversions? Here’s Why

Driving traffic with your PPC ads is great, but it worthless if it doesn't result in conversions. Learn some common reasons ads don't convert and how to fix them.

Shane Barker
Keyword Ranking Fluctuations: What to Expect and When to Freak Out

We’ve all been there.   A piece of content you’ve been trying to rank for months finally hits t

Shane Barker
Is SEO Dead? No...And Here Are 14 Reasons Why [Infographic]

Is SEO Dead? A resounding NO...and We’ll take a look at the top 14 reasons why SEO is still a killer marketing tactic, hands down.

Shane Barker
Looking through the artificial intelligence mirror: insights and automation

We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can

Search Engine Watch
Google’s updated SERP snippet length: What should be your SEO strategy now?

On December 1st, 2017, Barry Schwartz reported on Search Engine Land that Google had officially confirmed a change to how it displays text snippets in Google’s

Search Engine Watch
50 Shades of SEO: Black Hat, White Hat, or A Shade of Grey?

What on Earth do the different Shades of SEO mean for your business? There is a lot of hype and mythology out there about SEO, but what does it all mean?

Shane Barker
Experts Discuss the 10 Common SEO Mistakes to Avoid in 2018

Here are the MOST common SEO mistakes to avoid in 2018. Avoiding these mistakes will increase your content marketing and engagement. You'll also see a huge boost in your rankings.

Shane Barker
Search Ranking Algorithm Updates Confirmed - 2018

During 2017 there were a lot of speculations about Google updates regarding their algorithm. It seems that at the end of the year, predictions became a reality, Google confirmed the upgrading that shifted rankings in the SERPs.

Shane Barker
5 Ways to Bootstrap SEO When You're on a Tight Budget

Getting links and incorporating keywords won't break the bank.

John Hall
The Anatomy of Poorly Targeted Outreach

Poorly structured outreach often stems from bad link prospecting practices. Scraping a SERP and blasting a list of unqualified URLs is not a viable tactic.

Shane Barker
An easy way to see if Google thinks your webpages are keyword relevant

Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.

AJ Ghergich
SEO roundup: the best articles of 2017

Search engine optimisation is constantly changing and evolving; because of this, it’s difficult to stay on top of your SEO and make sure you’re using the right tactics and methods. That’s why I thought I’d put together this round-up of articles and guides: the best articles being shared this year, with the best tips – both for beginners and for those with experience. Read on for the SEO round-up: the best articles of 2017. SEO Tips Keyword Research SEO for Beginners Link Building Local SEO Competitive Analysis The Future of SEO Case Studies Useful SEO Tools SEO tips Need to

Shane Barker
Inside Google’s Search Console: What’s new, what’s the same, and what’s still to come?

Earlier this month, Google rolled out the beta version of its new and improved Search Console to all verified users. Now that the revamped Search Console is

Search Engine Watch
Mastering mobile SEO

Google says that more than half of its traffic comes from mobile devices - are you fully taking advantage of this increasingly important trend?

Search Engine Land
50 Simple Marketing Strategies Proven To Increase Sales Online

I'm going to give you 50 marketer strategies that will change your business. Do these right and your traffic, revenue and brand with thrive.

John Lincoln
How the New Google Search Console Makes Life Better for SEOs

We take a close look at the new beta version of Google Search Console and let SEOs know how it can make their lives a whole lot easier.

AJ Ghergich