SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

5 must-dos for SEO beginners

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

Aaron Agius #SEO
How the latest Google Analytics updates will benefit marketers

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at

Search Engine Watch
What SEO Spammers Can Teach You About Out-Muscling the Competition

  Imagine you’re searching for something on Google. Maybe it’s about digital marketing or maybe it’s how you can tie your shoes faster. Whatever the case, you want answers and you want them quickly. But, the story doesn’t end so well. You click “enter” and browse through the results. After a moment, you click on …

Neil Patel
SEO trends and Google changes to expect in 2018

Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.

Search Engine Land
Why linkless mentions are the future of link-building

Since the early days of search, Google has used links as a means of judging the reputation and relevance of webpages. But over time, the web has evolved, and

Search Engine Watch
How site pagination affects SEO - An experiment & exploration

Pagination can seem like a trivial detail, but if you're investing countless hours into producing killer content that falls further and further into obscurity, it's time to take a harder look at this important tool for organizing your website.

Ian Lurie
Here’s Why You Should Almost Always Prioritize Traffic Over Conversions

Let me start by getting the obvious out of the way. Conversions matter. I’m not going to try to convince you in this blog post that you shouldn’t test for conversions or that conversions will magically happen without any work. Here’s what I am going to try and convince you of, however: A focus on …

Neil Patel
What Google’s 2017 Algorithm Updates Can Teach You About SEO in 2018

Search engine optimization is constantly changing. It seems like yesterday that keyword stuffing was a viable SEO strategy to rank on Google. As Google performs more algorithm updates to keep up with user behavior, we’ll start to see major shifts in how we do SEO. What’s the norm or commonplace now might become the next keyword-stuffing …

Neil Patel
How to Find New Customers Using These 9 Google Analytics Reports

The top challenge that marketers face is generating traffic and leads to their website. And the second greatest challenge they face is proving the ROI of the marketing activities. Since you’re a marketer, you’re familiar with these challenges. The goal of marketing is to generate traffic, leads, and conversion. And when that isn’t happening, you might …

Neil Patel
Mobile-first indexing in 2018: 3 things SEO professionals should do right now

With 2018 now upon us, there is a need to prepare for the upcoming update to Google's search index to prioritize mobile websites, if you haven't already done so

Search Engine Watch
Conversion Rate Optimization Tips to Boost Conversion (Expert Roundup)

49 experts reveal the best conversion rate optimization tips to boost your conversion rate. Expert roundup of the top CRO experts in the Industry.

Shane Barker
8 Things Website Owners Need To Know About SEO

Struggling to wrap your head around search engine optimization (SEO)? You're not alone. Here are 8 things you need to know.

Shane Barker
SEO Predictions for 2018 From 48 SEO Pro's

The SEO landscape is constantly evolving and marketers need to adapt. Here's everything you need to know about SEO in 2018. SEO predictions from 48 experts

Shane Barker
How to use Google Trends for SEO

Google Trends contains a gold mine of data for SEOs. With the addition of YouTube and image search data, that is truer than ever before.

Search Engine Watch
Omni-Channel Marketing: A New Approach to Keyword Research

In this article, I’ll define what this new path looks like, how you can adjust your strategy to be more visible to your ideal customers, and how targeted keyword research and optimization can lead to a dramatic improvement in engagement and retention.

Aaron Agius #SEO
Life after Crowdfire. How to build your Twitter brand without breaking the rules.

Life after Crowdfire. One day we were managing 25 accounts on twitter. We were easily following 1000 people per day...

Nefu 🏌🏽
Private Blog Networks: A Penalty Waiting to Happen or Your Next Best SEO Hack?

One of your marketing pals told you about private blog networks, huh? And you’re either convinced, intrigued, or hesitant to jump on the bandwagon. That’s why you’re here. You want to determine for yourself whether PBNs are a legit strategy that might be the answer to your organic search woes or if they’re just another …

Neil Patel
Google Vince and Venice: How These Two Updates Changed the SEO Landscape

Two simple updates that impacted SEO, know more about Google Vince and Google Venice

Shane Barker
How To Implement Structured Data To Get Rich Snippet

What is Structured Data? How do I edit the Rich Snippet to get more leads? Why is it important? I share easy, actionable suggestions in this post for free!

Aaron Agius #SEO
Mastering Google Search Operators in 67 Easy Steps

Google search operators are like chess – knowing how the pieces move doesn't make you a master. Dive into 67 examples, from content research to site audits, and level up your search operator game.