SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss!

Get AMP’ed for AMP! A look at Google's latest mobile initiative

Jacob Lial from Greenlane Search Marketing presents on AMP (Accelerated Mobile Pages) - December 2015. Learn about what AMP means to SEO, Google, and mobile s…

Ed Leake
We give you the 5 most important SEO Guidelines for Web Developers

SEO goes beyond just keywords and page content. Learn the important technical considerations for SEO when developing for the web with these guidelines.

Google will show AMP URLs before App deep link URLs in mobile results

Your readers download your mobile app? Well, Google won't be sending them to those deep links if you have AMP URLs active on your website.

Search Engine Land
Google updates Penguin, says now runs in real-time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.

Search Engine Land
6 reasons why SEO fails, and how you can succeed at it

Trond Lyngbø believes that SEO can be a powerful addition to your marketing mix, but its success will depend on how intelligently you invest in it.

Search Engine Land
Everything You Need to Know About Google's 'Possum' Update

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

AJ Ghergich
9 SEO Optimizations You Can’t Afford to Ignore.

Search Engine Optimization (SEO) strategies have shifted dramatically. Here are nine SEO optimizations that you can not afford to ignore.

4 ways to improve your value as a strategic SEO partner

Sometimes retaining clients is about more than doing great SEO work. Derek Edmond explains how to increase your value through improved client relationships.

Search Engine Land
3 Reasons Why I LOVE Using Ahrefs For Organic Traffic Research

How Ahrefs' organic traffic research tools can remove the guesswork from your content marketing and help you grow your search traffic FAST.

Ed Leake
3 Ways Influencer Marketing Impacts Your SEO

Influencer marketing can promote your brand more effectively than paid advertising. But did you know it can also be a boon for your SEO?

Jay Baer
App indexing as a Google ranking factor?

Google App Indexing, Facebook App Links and everything inbetween

Ed Leake
Make Every Visit Count: The Complete Inbound Strategy

Welcome to my comprehensive guide to developing your own Inbound Marketing Strategy. One that focuses on 'Inbound' methods; the process of attracting and not interrupting your target audience. Inbound

Ed Leake
Using word vectors and applying them in SEO

JR Oakes takes look at technology from the natural language processing and machine-learning community to see if it's useful for SEO.

Search Engine Land
This major content marketing benefit is worth the wait

One of content marketing's biggest perks takes a while to materialize. Kerry Jones explains why SEO improvements are worth waiting for.

Marketing Land
How to Add Wikipedia References for a Website SEO

Confused when trying to edit Wikipedia? Follow this quick and easy tutorial on how to add Wikipedia references for your website or blog.

Marsha Collier
See how the top 13 SEO software platform providers stack up

What should you look for in a SEO software solution?

Search Engine Land
The immediate results of link building

While conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, Conrad Saam begs to differ and shares four case studies.

Daniel Gilbert
Your Guide to Creating a Keyword Strategy

This strategy is more than just finding keywords that will bring you the highest number of visitors. It’s a top-to-bottom concept that will influence how you design your site, select keywords, optimize your pages and measure the success of your campaign.