Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what to look for and how to spot these false experts. Don't miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Links Mentioned: SEO Experts vs. Fakes
You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.
Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.
Our Local SEO plugins help you to be found by patients or customers in your neighborhood. To make sure you don’t miss out on any of the great functionalities, we’ll publish some posts on how to use these plugins best.
What are the top SEO trends ? Google rolls out algorithm changes all the time. Mobile? Video? Big Data? Learn from 39 SEO Experts about latest SEO trends!
Pagination isn’t the most difficult thing in the world, but there are still best practices to follow for a positive user experience and SEO.
Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.
Sometimes, you sit down to write one post and after your research is done, you end up with something quite different. That is definitely what happened to me as I worked on this post. I thought it was going to be a pretty straightforward summary of how social media impacts your website’s SEO. Silly me. Nothing is straightforward in this...
Optimizing product pages for search is an important strategy for attracting customers who are closer-to-conversion than those that arrive to your home page or through higher-funnel campaigns. What are the best practices for optimizing...
A slide deck summary of our big data study showing links remain a top ranking signal for Google.
97 experts reveal the best SEO tools to build and manage successful search campaigns. The #1 ranked tool might surprise you!
Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value.
Click through rate (CTR) on your listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent!
Link Building Tip – Generate Hundreds of Links for Your Blog in 5 Minutes a Day In today’s lesson, you are going to learn a simple technique that has generated 100 new links for my blogs in the last month. This technique is fairly simple, and it only takes me about 5 to 10 minutes …
Wondering why a link builder gives a link to someone? Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
In part one of a two-part podcast conversation, we speak with Google's Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.
Informational, training, and recruitment videos have exploded all over the internet in recent years, and we have reached a point where most companies no longer need to be convinced of the value of these videos. They understand that videos are a tremendous tool for providing a more personal approach to your customer. That being said, knowing videos are important is...