SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

7 Ways Your Visual Marketing Assets Can Boost SEO

These no-brainer visual marketing strategies will give your visual content, and your marketing plan in general, new and greater reach.

Cameron Conaway
What is the Most Important SEO Video Ranking Factor?

Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.

Marketo
What Happens to SEO When You Stop Blogging?

I’ve been blogging for longer than ten years. Ten years! And I haven’t quit. That’s a long time. I’m not trying ...

Aaron Agius #SEO
Will Google’s Accelerated Mobile Pages Improve Your Rank? A Data Driven Answer

Accelerated Mobile Pages aren’t a magic tool to get a ranking boost, but they do matter for SEO. Here are the roles AMPs can play to improve your rank.

Aaron Agius #SEO
3 Ways To Make Your Blog SEO Effective!

Did you know that over eighty percent (80%) of blogs stagnate with no traffic and only a few readers if at all? Simply having a blog doesn’t make it generate results. Your blog may have the best content on the net, but it won’t sell itself if you don’t take immediate action to invite visitors …

Shane Barker
How to Earn Your Featured Snippets

SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for

SEMrush
How to Create an SEO Silo to Boost Website Relevancy & Authority

SEO silos are the best startup marketing weapon in the fight against online anonymity. Here's what you should know before you start.

Shane Barker
SEO ranking factors analysed: The importance of brand relevancy

There have been some great SEO ranking factor studies over the last year, but I thought it would be a good time to wade in with another opinion (that’s right, an opinion - not fact).

Marcus Tandler ✰
Are technical and content audits still relevant?

SEO audits are very useful in identifying website issues and areas for improvement, but David Freeman believes the way we approach these audits is outdated.

Search Engine Land
Five non-technical tips on On-Page SEO

On page SEO without actually doing any SEO? Yes you should. Your landing pages are important. See 5 things that can help them go further.

Marcus Tandler ✰
My 10 Best Free Keyword Research Tools for SEO (2017)

Here are the free keyword research tools I use for SEO. Don’t worry these are not freemium SEO tools. I use these daily at my agency because they work! I don...

AJ Ghergich
7 significant changes to digital marketing in 2017

Changes in social media, assistants, and more, here are the essentials that marketers need to know to survive this year

Glen Gilmore #4IR 💡
10 Essential Local SEO Tips to Help Your Business Thrive Online

Do you want more local customers? Do you know that local SEO is something you need to be concentrating on? Find out the 10 essential tips to help now.

SEMrush
3 tips for better SEO

As a digital marketer, content delivery is important. Understanding your target audience and knowing what they want is key to crafting compelling product marketing material—and ensuring its success.

USGBC
The 10 Types of Content That Work Best for SEO - Whiteboard Friday

After analyzing hundreds of SERPs, Rand has identified and classified the 10 distinct content types that work best for SEO. In this Whiteboard Friday, he explains those types and how to use them effectively in your content marketing strategy.

Aaron Agius #SEO
Is Your Website Holding You Back? Use These Optimization Tips

For most startups, the content writing side of things is usually tossed in the too hard basket, but the truth of the matter is optimization is an essential part of publishing your website, and if your...

Freelancer.com
How to Easily Leverage Your Content Marketing for Local SEO

76% of localized mobile searches end in a store visit. Dominate that traffic by optimizing your content for local SEO. Plus, get six free templates here.

Shane Barker
Easy visualizations of PageRank and Page Groups with Gephi

Patrick Stox walks us through how to use a cluster analysis tool to visualize websites and identify opportunities for improving their link structure.

Marcus Tandler ✰
National retailers: Stop ignoring local SEO

National retailers’ digital divisions often think of their websites as e-commerce sites first and local store sites second. Andrew Shotland explains why this mindset may be hurting their ability to get the most out of organic search.

Search Engine Land