SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss!

Why some SEO experts aren't really experts at all

Since people realized that there was money to be made in the business of Search Engine Optimization, many have self-proclaimed that they are experts or “gurus.” Some indeed have legitimate claims and practice white hat SEO, but just as many or more don’t. In this episode of Here’s Why, Mark & Eric will explain what to look for and how to spot these false experts. Don't miss a single episode of Here’s Why with Mark & Eric. Click the subscribe button below to be notified via email each time a new video is published. Links Mentioned: SEO Experts vs. Fakes

Eric Enge
Weekend Review: Hermit Crab SEO

You've heard of Barnacle SEO, but what about Hermit Crab SEO? Columnist Bryson Meunier sheds some light on this troubling black hat practice and urges search engines to do something about it.

Search Engine Land
How to dominate local SEO: more challenging in an evolving local search environment

Sherry Bonelli explains how recent changes to the local search landscape point to an ever-changing discipline that requires increasingly complex strategies.

Search Engine Land
Local SEO: setting up landing pages

Our Local SEO plugins help you to be found by patients or customers in your neighborhood. To make sure you don’t miss out on any of the great functionalities, we’ll publish some posts on how to use these plugins best.

39 experts share their top SEO predictions for 2017 and beyond

What are the top SEO trends ? Google rolls out algorithm changes all the time. Mobile? Video? Big Data? Learn from 39 SEO Experts about latest SEO trends!

Eric Enge
Best Practices & Common Issues for Pagination and SEO

Pagination isn’t the most difficult thing in the world, but there are still best practices to follow for a positive user experience and SEO.

SEO is not dead; it’s just a shape-shifter

Stephan Spencer talks about how search engine optimization has changed over the years, noting that it's still very much alive -- just vastly different from the way it once was.

Search Engine Land
What's the deal with Social Media and SEO?

Sometimes, you sit down to write one post and after your research is done, you end up with something quite different. That is definitely what happened to me as I worked on this post. I thought it was going to be a pretty straightforward summary of how social media impacts your website’s SEO. Silly me. Nothing is straightforward in this...

Marsha Collier
The Ecommerce Guide to Product Page SEO

Optimizing product pages for search is an important strategy for attracting customers who are closer-to-conversion than those that arrive to your home page or through higher-funnel campaigns. What are the best practices for optimizing...

Ed Leake
Links As SEO Ranking Factor: Still Powerful After All These Years

A slide deck summary of our big data study showing links remain a top ranking signal for Google.

Eric Enge
The Best SEO Tools: As Voted by 95 Leading Search Experts

97 experts reveal the best SEO tools to build and manage successful search campaigns. The #1 ranked tool might surprise you!

Ed Leake
The Most Important Thing SEOs Overlook: Internal Links

Most search engine optimization practitioners are familiar with the benefits of internal linking, but columnist Patrick Stox insists that we should be working a little harder to maximize their value.

Ed Leake
Why CTR is(n't) a Google ranking factor

Click through rate (CTR) on your listing in the SERPs, isn’t used by Google as a direct ranking factor. But, on the other hand, it might cause your rankings to rise for indirect reasons. That good for a confusing start? Excellent!

Eric Enge
Link Building Tip: How to Generate Hundreds of Links for Your Blog in 5 Minutes a Day

Link Building Tip – Generate Hundreds of Links for Your Blog in 5 Minutes a Day In today’s lesson, you are going to learn a simple technique that has generated 100 new links for my blogs in the last month. This technique is fairly simple, and it only takes me about 5 to 10 minutes …

Darren Rowse
I’ll stop the world and link with you

Wondering why a link builder gives a link to someone? Julie Joyce takes us through a few failures and successes that can help you better understand why people link.

Search Engine Land
[Podcast] Marketing Land Live #30: A conversation with Google’s Gary Illyes (part 1)

In part one of a two-part podcast conversation, we speak with Google's Gary Illyes about the recent Penguin algorithm update, plus voice search and keyword data in Google Search Console and Google Analytics.

Marketing Land
What Are Some Basic Considerations for Video Development?

Informational, training, and recruitment videos have exploded all over the internet in recent years, and we have reached a point where most companies no longer need to be convinced of the value of these videos. They understand that videos are a tremendous tool for providing a more personal approach to your customer. That being said, knowing videos are important is...

Marsha Collier
The Psychology of SEO: 10 Things You Need to Know.

Think you know SEO? It’s all about keywords, content, and optimization, right? Not quite. Despite what you may think you ...