SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

The Ultimate Guide to Using UTM Parameters

A while ago, I wrote a post on how to find the most profitable social media platform for your business. Today, I want to extend that conversation to the most popular referral sources for your business: Do you know the online marketing campaign that’s driving the maximum traffic and business to your website? Sure, you …

Neil Patel
The Ultimate On Page SEO Factors Guide [Infographic]

The term on page seo is a set of practice that you make directly on a website page to improve its search engine rankings on Google.

Shane Barker
How to Improve Your Search Rank with Local SEO?

Want your website to rank in top 3 sites on search engines? Now boost your search ranking! Be our guest & learn how to improve your search rank with Local SEO!

Shane Barker
Tying in SEO with Your Branding Strategy: Why it is Critical & How to Go About Doing It

How to combine your SEO efforts with branding by getting your keywords, links, mentions and personalization right.

Pratik Dholakiya
SEO & website design: Everything you need to know

SEO is important to any business that operates online, and many don't realize it needs to be built into the web design process -- not added in later. Here, Marcus Miller has provided a comprehensive guide to SEO and web design.

Search Engine Land
“Own” Your Search Results: How and Why to Research Branded Keywords

Ann Smarty explains why you should be researching and monitoring branded keywords to keep your brand's reputation in check and inform your content strategy.

Shane Barker
The Ultimate Guide to Off-Page SEO

Off-page search engine optimization is not just about links. It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals. As smart bloggers and content marketers, we usually start with on-page SEO. But we don’t stop there.

Neil Patel
21 Resources For Mastering Online Marketing

Imagine that you could have instant access to the right tools and information on online marketing and how to drive more targeted traffic. How much would you pay for it? Well, today, you’ll pay nothing. In this article, I’m going to show you 21 resources that will help you master online marketing, so that you can …

Neil Patel
The 10 Most Important SEO Tips You Need to Know

A lot has changed in the world of search engine optimization. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling …

Neil Patel
9 SEO Tools You Need to Achieve Success From Day One

Reaching the top of the search engines using internet marketing for your target keyword(s) takes a good amount of work and this is where SEO tools can help. Even if you have a basic understanding of how search engines  and keyword research works, it’s never easy to push your site rank to page one, let …

Neil Patel
How to use Google Search Console for quick SEO wins

SEO doesn’t have to be complicated or technical. Laura Hogan, Head of Search at Rice Media, shared her tips at Brighton SEO on how to use Search Console to

Search Engine Watch
7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. The reason for that is simple: consumers are using long-tail keywords and are more likely to buy when they do. If you want to get the most out of search engines, focus on longer variations of the head keywords. For example, …

Neil Patel
Why Link Building is Your Website's "Best Friend" for Small Business SEO

Google has long tried to downplay the significance of backlinks. Is the power of link building a myth then or is Google just trying to pull one over on us?

Shane Barker
The Future of SEO: 5 Stats That Show Where Google is Heading

As per a December 2014 Shareaholic report, social media dethroned search as the number one source of website referral traffic. And, if you zoom out the picture, you’ll find that the traffic from social media marketing has been picking up ever since 2011. Mobile apps and messaging apps have also been serving as a primary …

Neil Patel
Understanding the Unusual Relationship Between Social Media and SEO

All of your tweets and Facebook posts do more than just drive engagement.

The 8 time- & money-saving SEO tools I pay for (& 17 more I use for free)

With all of the tools available in the SEO space, it's tough to know the best software to apply to various use cases. Tom Demers helps clear up confusion by detailing the strengths he's discovered in a wide variety of offerings.

Search Engine Land
The complete guide to optimizing content for SEO (with checklist)

Google has stated that 'content' is among its top three ranking factors, but what makes content 'good' from an SEO perspective? Nate Dame outlines what makes high-quality SEO content.

Search Engine Land
The SEO Iceberg: Navigate Hidden Factors Impacting Organic Search

The SEO Iceberg: Navigate Hidden Factors Impacting Organic Search by Douglas Karr on MarTech

Shane Barker
15 Powerful Chrome Extensions That’ll Help Your SEO Efforts

We’re bloggers and SEOs, right? There are so many tasks we’re expected to perform on a daily basis from organizing our content buckets to ensuring a website’s usability to link building to much, much more. The functionalities in your Internet browser can help in performing these tasks conveniently. Google Chrome has gobbled up a substantial market share. As …

Neil Patel
How to Get Google to Instantly Index Your New Website

Do you want more organic search traffic to your site? I’m willing to bet the answer is yes – we all do! Organic search traffic absolutely matters. In fact, it’s the source of over half of all site traffic, on average, as compared to 5% from social media – up to 64% of your traffic, according …

Neil Patel