SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss!

A Tale of Woe of SEO

The Latest Instalment of Poetry with Samuel - A Tale of Woe for SEO I’ve been in business for many a year, On Google’s first page I would always appear, And ...

Ed Leake
Running Log Analyser & SEO Spider. Use infrastructure. Bigger, Stronger, Faster!

Learn how to install and use Screaming Frog SEO Spider on Google Compute Engine. Written by former Google Search Quality team member Fili Wiese.

Fili Wiese
The surprising truth of how socialmedia affects your SEO

All of your tweets and Facebook posts do more than just drive engagement.

[Infographic] 7 Revealing Insights into how Consumers feel about Search

Infographic showing survey conducted with consumers in the UK and the US about their understanding and attitudes towards Google's search and advertising.

Ed Leake
7 quick SEO hacks for the SEO newbie

Want some simple SEO tips that will help move the needle without breaking the bank? Columnist Stephan Spencer has seven for you.

Search Engine Land
Here's How Pinterest Does SEO

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best.

Ed Leake
Google Core Update 2016: Analysis of Winners and Losers

Initial winner loser analysis of first Google update of 2016. Core Update to Google algorithm has caused considerable changes in search results.

Ed Leake
The 4 Most Effective Ways to Reduce Wasted AdWords Search Advertising Spend SEO

For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. Businesses’ ever-increasing reliance on digital tactics to drive leads and, by extension, sales is logical in our brave, new and (very digital) world: more than 85% of Americans are online regularly; 20%[1] (or …

Marsha Collier
Here Are The Top Education Keywords in Paid Search SEO

Advertisers in the education vertical are targeting users searching for MBAs, according to a recently-released analysis from AdGooroo, a Kantar Media company. The report indicates that the term MBA and its variations accounted for 5 of the top 20 keywords by search spend, based on an analysis of...

Marsha Collier
An In-Depth Look at Guest Blogging in 2016 (Case Studies, Data & Tips)

Need more traffic from Google? Here's how guest blogging can help to boost your search engine rankings.

Ed Leake
How to unite your content and marketing teams to maximize SEO success

Google's algorithm has changed a ton over the last few years. Learn how to rank for terms that'll actually move your business forward.

Integrate lifetime value to benefit a customer-led SEO strategy

Columnist Chris Liversidge explains why fixing your analytics gaps and taking lifetime customer value into account can lead to better results in your organic search initiatives.

Search Engine Land
Vital SEO Trends for 2016 Infographic >

2016 spells another eventful year for SEO. Ensure your site and content gets the best visibility online by implementing these vital tactics.

Ed Leake
The human side to SEO: the power of personas

Search Engine Land is the leading industry source for daily, must-read news and in-depth analysis about search engine technology.

Search Engine Land
What is SEO? Here's the answer

Often times, we start talking to a client about how important SEO is, and we ask if they have worked on their website’s SEO, and then before we get too far down the line we notice that the poor person we are talking to has a facial expression somewhere between glazed over and deer in the headlights. We are so...

Marsha Collier