SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

How to Appear in Google's Answer Boxes

Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.

Marsha Collier
The Top 5 SEO Lies Revealed

Kim Garst
Why good SEO is strategic

To many on the upper rungs of the corporate ladder, 'SEO' is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Kevin Lee explains why this view needs to change.

Search Engine Land
Should I include taxonomies in my XML sitemap?

Your tag and category pages could be very important pages on your site. If you’re using these pages in the right way, they can boost your site’s SEO. You might wonder if you should also include these taxonomy pages in your XML sitemap.

Yoast
30 Tips On Using Google Apps for SEO Nerds and Marketers

G Suite is a set of apps which includes Gmail, Docs, Drive and Calendar amongst others. However, you can use tools, plugins and the apps own features to enhance their functionality and raise levels of productivity within a business.  These tips are perfect for beginner SEO practitioners to even the most seasoned marketing professionals. Here …

Michael Brenner
New Markup from Google for Digital Books, Sitemap File Size Bumped to 50 MB.

This week we see new markup from Google for Digital Books, Sitemap file size gets bumped up to 50 MB and more.

AJ Ghergich
Keyword Phrase Matching Fun: Top 20 Results For ‘Is This Real?’

Take a look through the lens of SEMrush into the minds of those searching to know if something is actually “real.“

SEMrush
Eliminating Duplicate Content with Ajax/JSON/JavaScript

Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.

Eric Enge
3 Proactive SEO Tips to Help Prepare for 2017

If you plan on rethinking your SEO strategy in 2017 (and you should), here are the most important factors to consider moving forward.

SEMrush
Keyword Analysis with SEMrush’s SEO Keyword Magic Tool – Tutorial Tuesday

Today I’ll be walking through how to use the Keyword Magic tool for keyword research and analysis.

SEMrush
The Ultimate Guide to YouTube SEO Success semrushchat

It’s no longer a secret that YouTube is the world’s second largest search engine. With over a billion users, YouTube is a source of traffic with

SEMrush
Why SEM and SEO are Valuable for Small Businesses

This is the first in a series of articles I’ll be publishing to help small businesses better understand search engine marketing (also called paid search or PPC) and search engine optimization (SEO) and how each can help your small business grow and succeed in the digital space.

Bing Ads
How to Hide a WordPress Page From Google

Do you want to hide a WordPress page or post from search engines like Google? Learn how to easily hide a WordPress page from Google.

WordPress Beginner
SEO trends to prepare for in 2017

What's on the horizon for search engine optimization (SEO) practitioners in the coming year? Pratik Dholakiya shares his predictions.

Search Engine Land
1.4 Million Google Featured Snippets Tested - Here's What We Found

Working with SEMrush we analyzed around 80 million keywords to find 1.4 million featured snippets. We break down all the findings on how to optimize your content…

AJ Ghergich
36 Experts Share Insights About SEO Around Europe

Georgi Todorov asked 37 experts from 23 European states to tell more about SEO market in their country.

SEMrush
Consumer citations are the future of local SEO

What are citations, and how do they impact local SEO? Julian Connors explains in this beginner-level local search column.

Search Engine Land
How to write meta title tags for SEO (with good and bad examples)

What is a title tag? How do you write one? Why are title tags important? Do they actually help with SEO? What are good and bad examples?

Search Engine Watch