SEO Pearls

Search Engine Marketing and Optimization articles you can't afford to miss

Stop overloading your Local SEO content!

Developing content for your local business website is clearly important for search engine optimization, but that doesn't mean that more content is always better. Greg Gifford explains and suggests an alternative strategy.

Search Engine Land
How to Perform Mobile Keyword Research

Here’s a topic I bet you haven’t thought much about: mobile keywords. If you haven’t been focusing on this, don’t beat yourself up over it. It’s only in the last few years that SEOs and marketers have even thought about mobile keywords as different from desktop keywords. But mobile and desktop keywords should definitely be …

Neil Patel
How to Create the Perfect Robots.txt File for SEO

Everyone loves “hacks.” I’m no exception––I love finding ways to make my life better and easier. That’s why the technique I’m going to tell you about today is one of my absolute favorites. It’s a legitimate SEO hack that you can start using right away. It’s a way to increase your SEO by taking advantage …

Neil Patel
Everything you need to know about the basics of meta descriptions

Need more traffic to your website? Read this article to learn the basics of meta descriptions and take your SEO to the next level!

SEMrush
How to Use Google’s Disavow Tool Correctly

Handwritten checks. Pay phones. Link penalties. Do you see the pattern? I’m talking about things that most people don’t think exist. But they actually do. Okay, maybe it’s not that surprising that checks and phones still exist. But for some reason, people think link penalties are outdated too. There are legitimate reasons why people think... …

Neil Patel
SEO 101: 15 Effective SEO Strategies for Small Businesses

Deciphering All of Google's Ranking Factors Can Be Tough. in This Article, We Cover 15 Effective SEO Strategies for Any Small Business.

Shane Barker
27 SEO Essentials for Every Long-Form Blog Post

I love long-form content. Want proof? Take a look at this. That article is just a sample of an article I recently wrote. It’s over 4k words. Sometimes, I write articles that are 10k words. I’ve even written super long guides that are over 20k words! Why? As I’ve learned from years of blogging, long-form …

Neil Patel
What Are The Must-Have SEO Extensions In A Digital Marketer’s Arsenal?

Given the various SEO extensions that are available to digital marketers, we asked the top SEO experts and digital marketing influencers about their must-have SEO extensions. This will give a clear insight to other digital marketers on what extensions they need to employ to enhance their SEO performance.

Shane Barker
Here's What You Should Do If Your Search Rankings Just Dropped

If you’ve ever done SEO, you know how good it feels to see your rankings go up. You put a ton of hard work into moving up in the SERPs and it finally pays off. But then the unexpected happens. Your rankings drop. Few things in SEO are more discouraging than a fall in the …

Neil Patel
How to Develop a Multiple Domain SEO Strategy

Have you ever wondered just how much SEO power you could have? Maybe you’ve been trying to rank for a specific keyword and you keep losing out to other sites. Or maybe you’re on page 1 but you’re further down than you’d like to be. In other words, how can you improve your SEO when …

Neil Patel
How to Create the Perfect H1 Tag for SEO

I write a lot about writing. That’s because I love content marketing. In my case, that involves writing long form articles like the one you’re reading now. I love content marketing because it delivers insane levels of success to businesses all over the world. When I first got into the marketing industry about ten years ago, …

Neil Patel
How to Create an SEO-Boosting XML Sitemap in 20 Seconds

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. Low effort. Big wins. That’s where I like to be. And, thankfully, …

Neil Patel
How to Create Search Engine Friendly Title Tags

One of the most frustrating things about SEO is getting everything to work together like it should. If you’ve done SEO, you know exactly what I’m talking about. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Even today! I know I talk a lot …

Neil Patel
How to Conduct a Backlink Audit in 45 Minutes

Recently, I was working with a client, talking about backlinks and how to create a great link building strategy for the company. I asked them what their current link strategy was and found out they didn’t exactly have one. They weren’t super familiar with link building and had only done a little research into it. …

Neil Patel
Conquer Keyword Research with These 10 Tools

What comes to mind when you hear the phrase “keyword research?” While some people cringe at the thought of this, others have a variety of tools and strategies in place for achieving success. There is no denying the fact that keyword research is part of an advanced SEO strategy. Even so, that doesn’t mean the …

Neil Patel
On-page SEO checklist: Blogging for People and Search Engines

Complete content optimization list. Step we are going to explain how to make each on-page SEO element attractive to both users and search engines.

SEMrush
How to Create SEO Friendly URLs

URLs. They’re one of the most basic elements of SEO. Yet they’re vitally important. In fact, Backlinko reports that URLs are a significant ranking factor. More specifically: URL length is listed as #46 in Google’s top 200 ranking factors URL path is listed as #47 Keyword in the URL is #51 URL string is #52 …

Neil Patel
6 Dreadful Design Mistakes That’ll Ruin Your SEO

Artists hate constraints. It’s because their profession has crafted an image of being ‘free’. It’s believed that only without boundaries can an artist wander in the sea of immense creative possibilities. Similarly, if you’re a webmaster, you’ll probably not like to limit your web designer’s potential. You’ll let them experiment with animated designs and you’ll hope that the …

Neil Patel
5 massive SEO and content shifts you need to master right now

What can today's industry shifts tell us about the future of SEO and content marketing? Jim Yu discusses some current trends and their implications.

Search Engine Land
39 Essential Google Search Operators Every SEO Ought to Know

In SEO, it’s often the little things that matter. After you’ve learned the basics, you can’t stop. You need to push yourself and learn more and more. You might not learn anything that will revolutionize how you look at SEO, but I guarantee that you will learn how to become a better SEO.

Neil Patel